How to use PHP to insert content after or before HTML tag

The problem is quite simple…you just want to count a specific tag on a page and insert some content. After or before it’s just a matter of perspective. So let’s say you want an ad, for example, to be inserted, after the fourth H2 tag. So let’s go and insert an ad code or any other content block after some HTML tag. Here we have a simple PHP function:

function interBlock($content, $ad=null, $element="&lt;/h3&gt;", $afterElement=3, $minElements=5) {
    // block to be inserted here
    if (!$ad) $ad ='&lt;h1&gt;Your block here&lt;/h1&gt;';

    // split content
    $parts = explode($element, $content);

    // count element occurrences
    $count = count($parts);

    // check if the minimum required elements are found
    if(($count-1)&lt;$minElements) return $content;
    
    $output='';
    for($i=0; $i&lt;$count; $i++) {
        // this is the core part that puts all the content together
       $output .= $parts[$i-1] . $element .  (($i==$afterElement) ? $ad : ''); // this will insert after

function interBlock($content, $ad=null, $element="</h3>", $afterElement=3, $minElements=5) {

// block to be inserted here

if (!$ad) $ad ='<h1>Your block here</h1>';

// split content

$parts = explode($element, $content);

// count element occurrences

$count = count($parts);

// check if the minimum required elements are found

if(($count-1)<$minElements) return $content;

$output='';

for($i=0; $i<$count; $i++) {

// this is the core part that puts all the content together

$output .= $parts[$i-1] . $element . (($i==$afterElement) ? $ad : ''); // this will insert after

…and you can simply call it like this:

echo interBlock($my_content, $myAd, '&lt;/h2&gt;', 4, 8);

1	echo interBlock($my_content, $myAd, '</h2>', 4, 8);

This will place, $myAd in $myContent, after the fourth occurrence of the closing tag </h2> if there are at least 8 occurrences of the mentioned tag. That was simple, was it? Now let’s get a little bit more complicated.

Insert block before HTML tag occurrence

And how about if you need to add the content, before the fourth title? Let’s do that. You will only have to change the tag to the HTML opening tag, change the order where all the content is printed.

$output .=  (($i==$afterElement) ? $ad : '') .($i==1 ? $parts[0]:'') . $element . $parts[$i]; //this win insert before

1	$output .= (($i==$afterElement) ? $ad : '') .($i==1 ? $parts[0]:'') . $element . $parts[$i]; //this win insert before

Insert block before or after an alternative tag

Now let’s imagine we want to insert an ad after the third title on the page. But if we don’t have enough titles on the page we just want to place an ad after the fourth paragraph. That is a reasonable scenario, isn’t it? So let’s modify our function. Instead of returning the content when the minimum number of elements is not found, we will just search for the $alternativeTag as we did in the first place.

    // check if the minimum required elements are found
    if(($count-1)&lt;$minElements) {
        $parts = explode($altElement, $content); // check for the alternative tag
        $count = count($parts);
        if(($count-1)&lt;$minElements) return $content; // you can give up here and just return the original content
        $element = $altElement; // continue by using alternative tag instead of the primary one
    }

// check if the minimum required elements are found

if(($count-1)<$minElements) {

$parts = explode($altElement, $content); // check for the alternative tag

$count = count($parts);

if(($count-1)<$minElements) return $content; // you can give up here and just return the original content

$element = $altElement; // continue by using alternative tag instead of the primary one

}

At this point, you can just let the function continue because you are using the alternative tag.

And the final mixed function

This is how ower final PHP function will look like. You can use it to add content blocks after a certain number of HTML tag occurrences.

function interBlock($content, $ad=null, $element="&lt;h3&gt;", $altElement='&lt;h3&gt;', $afterElement=1, $minElements=5) {
    // Ser your block to be inserted here
    if (!$ad) $ad ='&lt;h1&gt;Your block here&lt;/h1&gt;';

    // split content
    $parts = explode($element, $content);

    // count element ocurrencies 
    $count = count($parts);

    // check if the minimum required elements are found
    if(($count-1)&lt;$minElements) {
        $parts = explode($altElement, $content); // check for the alternative tag
        $count = count($parts);
        if(($count-1)&lt;$minElements) return $content; // you can give up here and just return the original content
        $element = $altElement; // continue by using alternative tag instead of the primary one
    }
    
    $output='';
    for($i=1; $i&lt;$count; $i++) {
        // this is the core part that puts all the content together
        //$output .= $parts[$i-1] . $element .  (($i==$afterElement) ? $ad : ''); // this win insert after
        $output .=  ($i==1 ? $parts[0]:'') . (($i==$afterElement) ? $ad : '')  . $element . $parts[$i]; //this win insert before
    }
    return $output;
}

function interBlock($content, $ad=null, $element="<h3>", $altElement='<h3>', $afterElement=1, $minElements=5) {

// Ser your block to be inserted here

if (!$ad) $ad ='<h1>Your block here</h1>';

// split content

$parts = explode($element, $content);

// count element ocurrencies

$count = count($parts);

// check if the minimum required elements are found

if(($count-1)<$minElements) {

$parts = explode($altElement, $content); // check for the alternative tag

$count = count($parts);

if(($count-1)<$minElements) return $content; // you can give up here and just return the original content

$element = $altElement; // continue by using alternative tag instead of the primary one

}

$output='';

for($i=1; $i<$count; $i++) {

// this is the core part that puts all the content together

//$output .= $parts[$i-1] . $element . (($i==$afterElement) ? $ad : ''); // this win insert after

$output .= ($i==1 ? $parts[0]:'') . (($i==$afterElement) ? $ad : '') . $element . $parts[$i]; //this win insert before

}

return $output;

}

….and this is the way you call it to insert a block before the fourth H2 tag. If you do not have 8 H2 it will use the H3 tag.

echo interBlock($my_content, $myAd, '&lt;h2&gt;', '&lt;h3&gt;', 4, 8);

1	echo interBlock($my_content, $myAd, '<h2>', '<h3>', 4, 8);

Since almost all the params have a default value into the function definition, you can just adjust that to your needs and just call the function with the required $my_content var.

echo interBlock($my_content);

1	echo interBlock($my_content);

Note: Of course, there are other scenarios and you can build a robust function or even class to achieve a more dynamic usage. For example, you can use an array of elements to split the content, you can add an if to switch between after and before depending on the tag structure, etc. Feel free to do that, adapt it to your needs.

Insert block before HTML tag occurrence

Insert block before or after an alternative tag

And the final mixed function

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